Acquisition of MarketResponse by Boulevard Investments

2013-MArketresponse-ENG Client MarketResponse: a leading market research consultancy in the Netherlands with a focus on customer experience and customer loyalty
Deal Type Company Sale
Sector Business services
Deal Boulevard Investments II acquired 60% of the shares of MarketResponse International Group BV. At the same time Market Response became 100% shareholder in The SmartAgent Company BV, by buying remaining 50% of the shares of Kingfisher Woerden BV. Boulevard Investments II is an informal investor for existing companies and start-ups

What we did:

  • Advised the management and shareholders of MarketResponse in the search for investment candidates and structuring the transactions
  • Project managed the due diligence process, led negotiations on behalf of MarketResponse shareholders and successfully closed the transaction