How should French businesses approach the German market?
Doing business with the Germans
Germany represents an exciting opportunity for business, being Europe’s largest market and one of the most advanced industrial economy’s in the world, however market penetration for foreign actors is not always so straightforward. Doing business there requires genuine experience and specialist skills. Experience shows that the most effective way to gain ground is through cross-border acquisitions. Moreover, French buyers are often ideally placed, given Germany’s geographical proximity and highly complementary culture.
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