Global email marketing report 2013
The online marketing industry is booming, and email marketing takes a prominent spot in the online marketing mix.
Email marketing is one of the most powerful marketing tools available today. It is easy, affordable, direct, actionable, and highly effective. Nearly every enterprise marketer uses email marketing as the workhorse of her interactive mix.
Three major themes are dominating the development of email marketing:
- It becomes more common for email service providers (ESPs) to run both regular welcome programs, and coordinate content over multiple channels (email, website, etc), in particular Social Media integration has proven synergy benefits
- ESPs focus on integration of mobile
- Specifically targeted campaigns