Rightsflow acquired by Google
|Client||RightsFlow is a leading technology-enabled licensing and royalty service provider for artists, record labels, distributors, and online music companies|
|Deal||Our US partners adivsed RightsFlow on its sale to Google|
Explaining RightFlow’s arcane and complicated licensing business to a broad audience was a challenge. RightsFlow focuses on mechanical licensing, which is the type of music copyright license needed whenever a song is reproduced, streamed or downloaded. A song can have multiple versions, each with multiple owners. Keeping track of all of this is a huge task and a complex undertaking. Our US partners helped explain the complication in a simple, easy-to-digest manner that was key to convincing Google why they should acquire this property rather than merely licensing the service and technology.