Verkoop bGenius aan IPG Mediabrands

Client bGenius; Bid management software company servicing online marketers to optimize and manage campaigns in different search engines in one system
Deal Type Sell-Side Advisory
Sector Business Services/TMT
Deal IPG Mediabrands owned by US based Interpublic Group acquired bGenius

What we did:

  • Advised management and shareholders of bGenius over many years on their future growth strategy
  • Project managed the sales process in the interest of the shareholders, project managed the due diligence process, contract negotiation, and successfully closed the transaction