Sale of Traffic4U to IPG Mediabrands

Client Traffic4U; digital marketing agency focused on search engine optimization, search advertising and conversion rate with a market leading position in the Netherlands
Deal Type Sell-Side Advisory
Sector Business Services/TMT
Deal IPG Mediabrands owned by US based Interpublic Group acquired Traffic4U

What we did:

  • Advised management and shareholders of Traffic4U over many years on their future growth strategy
  • Project managed the sales process in the interest of the shareholders, project managed the due diligence process, assisted on the negotiation of the different legal agreements and related operational matters (eg integration matters etc.) and successfully closed the transaction